Surfd
The personal GEO glossary

Get found by AI, defined

The language of AI discoverability is new and fragmented. These pages define it plainly, so you understand the mechanics and so the models that read them describe the category the way it actually works.

Concepts

Generative Engine Optimization (GEO)Generative Engine Optimization (GEO) is the practice of shaping your public footprint so AI answer engines surface, cite, and accurately describe you when someone asks a relevant question.
llms.txtllms.txt is a plain-text file placed at the root of a website (yoursite.com/llms.txt) that gives large language models a curated, human-readable map of the most important pages and how to describe them.
Personal AI discoverabilityPersonal AI discoverability is how easily AI assistants and AI-powered recruiter tools can find, surface, and accurately describe you when someone asks a relevant professional question.
How recruiters use AI to find candidatesRecruiters increasingly use AI sourcing tools and general assistants to search, shortlist, and summarize candidates from public and licensed data.
Answer Engine Optimization (AEO)Answer Engine Optimization (AEO) is the practice of structuring content so it wins the single direct answer an engine returns, such as a featured snippet or a spoken assistant reply, rather than a ranked list of links.
Share of voice in AI searchShare of voice in AI search is the percentage of all the names an assistant mentions for a topic that are yours.
Entity SEOEntity SEO is the practice of making yourself a clear, consistent entity that search and AI engines recognize as one distinct thing: one name, one description, and the same facts corroborated across many trusted sources.
Do AI crawlers execute JavaScript?Most AI crawlers do not reliably execute JavaScript.

How to

How to show up in ChatGPTTo show up in ChatGPT, the model needs to have read consistent, corroborated information about you from sources it can crawl.
How to get cited by PerplexityPerplexity answers by searching the live web and citing the pages it used.
How to appear in Google AI OverviewsGoogle AI Overviews and AI Mode compose an answer from pages that already rank well and read cleanly for the query.
Optimize LinkedIn for AI searchTo optimize your LinkedIn profile for AI search, make every field state clearly who you are and what you have done, in consistent, specific language.
Write an About section AI surfacesAn About section that AI surfaces opens with a clear, quotable sentence stating who you are and what you have done, then backs it with specific, quantified proof.
Build a personal website AI can readA personal website AI can read is server-rendered, so the content is in the HTML rather than assembled by JavaScript the crawler skips.
Get cited by AI as an expertTo be cited by AI as an expert, you need public, quotable, corroborated content that establishes your authority in a specific niche.

Comparisons

GEO vs SEO vs AEO vs LLMOSEO (Search Engine Optimization) optimizes for ranking in a list of links.