How to write an About section that AI surfaces

An About section that AI surfaces opens with a clear, quotable sentence stating who you are and what you have done, then backs it with specific, quantified proof. Models lift self-contained sentences from near the top of a page, so the first line matters most. Write plainly, name real outcomes, and keep the description consistent with the rest of your footprint so the engine treats it as settled fact.

The first sentence does the work

Assistants pull short, self-contained statements. If your first sentence clearly says what you do and offers one concrete proof, it is easy to quote. If it opens with a vague mission statement, there is nothing to lift.

Write it the way you would want an assistant to describe you, because that is often exactly what it will do.

Step by step

1
Open with a quotable lineOne sentence: who you are, what you do, and one standout result. Make it self-contained.
2
Back it with specificsFollow with two or three concrete, quantified outcomes. Numbers are what make you memorable and citeable.
3
Name your nicheState the domain you own, so you become the answer to a narrower, higher-intent question.
4
Cut the buzzwordsRemove passionate, results-driven, guru, and the rest. They say nothing an assistant can use.
5
Match your other profilesKeep the same description across your site and profiles so the engine sees one consistent entity.

Frequently asked

How long should it be?

Long enough to carry real proof, short enough that the first lines do the heavy lifting. Front-load the quotable statement and the numbers.

Should I write in first or third person?

Either works. What matters more is that the opening is a clear, self-contained, quotable statement of who you are and what you have done.

See where you stand

Surfd measures how the assistants actually describe you, scores your discoverability, and drafts the fixes. Free to start.

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